Business proposal - Call center Research Example | Topics and Well Written Essays - 250 words

Business - Call center - Research Proposal Example This would provide me an insight as to what are the critical factors which have greater impact on the performance as well of the company in local as well as regional market besides studying the different threat and opportunities available to the firm to better manage its external environment including competition. This analysis will also provide me an opportunity to understand and analyze the strategies which can be used by the firm to gain the necessary competitive advantage in the markets where it works. 3. The major weaknesses of this research may include the lack of accuracy of the data. Since the data may not be directly linked to the exact environment within which the firm works therefore I would be sifting through a lot of data to find out the correct information to present it in presentable format. However, I believe it would have minor influence over my research as this research would involve an analysis of the strategic management theories and tools.

Theories in the marketing communication framework

Theories in the marketing communication framework According to Kotler (2003, p.563) A way of looking at the whole marketing process from the viewpoint of customer Fundamentally, marketing communication is the essential process to convey the message between corporations and consumers which is to make the target audience trust the brand and marketer Burnett (1993). It has the different methods to reach the audience but the main aim is to build the medium which can inform and persuade the consumers. Also, marketing communication is the method to establish the invisible relationship between firm and customers. To ensure the audience correctly received the message is primary step. By using marketing communication, consumers can understand about firms, products and brands (Kotler and Keller, 2006). One fact which needs to be noted is that the difference between advertising, marketing communication and promotion. It has been claimed that advertising is part of marketing mix which is wider and complex than advertising. However, it is hard t o distinguish the slight difference between. Therefore, they mean the same meaning in this report. Traditionally, there are several elements in the marketing communication which includes advertising, sales promotion, sponsorship, public relations, direct marketing, and personal selling (Pickton and Broderick, 2005). Even though there has been divided into several elements to distinguish the difference. There is still some room which is overlapped. Hence, it shows the importance of integrated marketing communication. Moreover, it has been claimed that there are some tools which also can be in the marketing communication mix such as packaging, word of mouth, point of sales, E-marketing and exhibitions. It has been stated that there are two categories, namely, above the line and below the line. Above-the-line include advertising which needs to pay the space for promotion such as TV commercial, radio or newspaper and magazine of press. Below the line consist of sales promotion and publi c relations (Smith and Taylor, 2004). The main reason to choose integrated marketing mix is that the message and information can extensively reach the target audience by all channels as well as more suitable and effective methods to achieve marketing communication objectives. By multi-channels promotion, it increase the awareness of brand and comprehend the message. After this, the purchase action could be expected happen by consumers Patrick et al., 2004, Smith and Taylor, 2004) Hence, each marketing communication mix element has the particular function to promote the brand in marketing campaigns. Nowadays, TV commercial, sponsorship, sales promotion are popular and essential marketing communication tools to be used in beer promotion campaign. Also, it has been found that words of mouth play the major role to influence the some beer customer. These marketing communication mix elements will the discussed as below. In beer promotion campaign, Advertising: Advertising is the primary element in the marketing communication mix. It is common to find that majority of audiences consider advertising equal to promotion. According to Kotler and Keller (2006) Any paid form of non-personal presentation and promotion of idea, goods or services by an identified sponsor. It is a general definition of advertising but shows the key point of characteristic which are the promotion for product or service by a sponsor. It has also been admitted that advertising is suitable to build the long term brand image and create the initial awareness. It is controversial issue to distinguish which element is the most influential one in the marketing mix. However, it still needs to be admitted that advertising take the majority part of promotion budget in the campaign regularly as well as widely reach the mass target audience. Furthermore, TV advertising would is arranged the most money because it costs more than other categories like press or radio. In other words, although advertising takes most spend of promotion, it is still the low cost for each unit person (Kotler and Armstrong, 2006). Therefore, from firms perspective, advertising seems to be the economical methods to reach most consumers (Pickton and Broderick, 2005). Moreover, advertising can play the major role to supplement the rest of tools which efficiently enhance the awareness of campaign and increase sales. For example, it is evidential that most sales promotion messages are conveyed by advertising to reach most audiences. In addition, public relations event such as event sponsorship needs the advertising support to announce the information which also can enhance the awareness (Burnett, 1992). However, there are some limitations of advertising which have been argued. Firstly, it is hard to prove that audience would purchase the products after receiving the commercial message. In other words, the sequenced process needs to be demonstrated more evidences. (Pickton and Broderick, 2005). Also, there are several vital cause which can influence the purchasing such as reasonable price, convenient location and quality product (Burnett, 1992). Therefore, advertising can be the influential facts to brand awareness and attitude. Even the direct effect for stimulating purchasing needs to be considered the relationship, it still can be the functional tools in marketing communications. Sponsorship: Sponsorship is in the sub-category of public relations which is to build a relationship and corporation image (Kotler and Armstrong, 2006). The definition of sponsorship is that the firms invest the money or in kind to expect the potential revenue to achieve the marketing objectives (Meenaghan, 1991; Berrett, 1993). In recent years, sponsorship has been popular and divided from public relations to be an independent tool in the marketing communication mix which show that the use of sponsorship is increasing and more different types of sponsorship are developing (Pickton and Broderick, 2005). Although most of firms keep a limited budget for sponsorship, in some sponsored activities the cost is still a great deal of money such as Carling sponsor as a title to Carling cup. Moreover, the world cup and Olympic both are the popular event which have attracted many aggressive sponsor to invest in it. It has been claimed that sport, arts, education and broadcast are the most popular categories for sponsorship (Smith and Taylor, 2004). It has been claimed that audiences can be aware of the sponsor brand and evoke the brand in the purchasing occasion which increase the brand recall and add the brand into the considered brand portfolio. The brand awareness would be higher than advertising promotion and get more involvement. Moreover, sponsor would evaluate the applicability of event which can be expected to convey the positive emotion and attitude to audiences. Therefore, sponsor expects to link the positive to their brand. In the sport, audiences also can be persuaded with the sport stars endorsement which can enhance the purchasing possibility (De Pelsmacker et al, 2004). It can be concluded that perfect sponsorship could to increase the positive attitude to sponsor and sponsored activities both. However, there are some potential risks of sponsorship which need to be noted. For example, the negative facts influence the sponsored entities which impact the sponsors directly or indirectly. It often happens in sport sponsorship like the sponsored teams or players do not play well in the match. It can be found that Carling and Guinness sponsor the different sport league not particular teams or player that would be a considered sponsorship strategies. In addition, overlapped sponsorship shows the extreme commercial image which could make audiences ignore the message (Pickton and Broderick, 2005). Hence, even sponsorship cost generally would be lower than advertising, it still need to be consider punctiliously. Ensuring the sponsored objective will be achieved and can be suitable to marketing communication objective. Also, budget and effectiveness measurement have to be planned in the process. After these, to integrate sponsorship into other communication mix element will reinforce the promotion campaign effectiveness (De Pelsmacker et al, 2004). Sales Promotion: Sale promotion is a short-term promotion to stimulate the consumer buying behaviour (Kotler and Armstrong, 2006). The function of sales promotion is not similar with other elements which to increase the long term relationship with consumers. It focuses to increase the sales immediately. There are two ways to achieve the sales. One of these is to encourage the current customers purchasing more products or another one is to attract the new customers attention to purchase. Therefore, it can be concluded that the features of sales promotion is to use simulative offers encourage the customers buy product in the limited time. Also, the measurement of sales promotion is easier to conduct than other communication mix tools (De Pelsmacker et al, 2004). Many tools can be used in the sales promotion such as couponing, sampling, premiums, contest and money-off. Those of instruments are planned to be used in different categories of products. Also, there are some particular sales promotion tools f or trade like point -of tail materials and merchandising. One fact which it needs to note is that sales promotion would be often implemented with advertising which can enhance the effectiveness of campaign. By using sales promotion information in advertising, it would be effective to encourage from awareness to purchase (Pickton and Broderick, 2005). Even though sales promotion has been admitted to increase short-term sales influentially, the long-term effect to the brand and sales also needs to be considered. It has been stated that consumers would be used to the price reduce and disregard the quality of products. Moreover, sales promotion would offer a reference price in their mind which makes them more sensitive to the price. Therefore, sales promotion would need more striking price promotion to attract the consumer in the future (De Pelsmacker et al, 2004). In beer industry, sales promotion is often used to compete with other brewers in special period like world cup or Xmas. The re also has some regular sales promotion which tried to be incentive for consumers. In recession, sales promotion are increasingly important to the total sale and integrate more communication mix elements to boost the sales. Hence, it can be expected that more sales promotion would be emphasized in the future. Words of mouth: Word of mouths is a strong medium for marketing communication. It is difficult to contend with friends recommendation by advertising or other communication mix elements. Also, it has been claimed that consumers are more likely to change their brand preference by advice than promotion mix. Thus, by people communication, experience, reputation and recommendation can be conveyed and believed effectively. Moreover, mass media has been claimed that it is not efficient to reach the besieged audience. Words of mouth can be the tool to break the barrier (Smith and Taylor, 2004). With the development of internet, the communication channel is convenient and the information is overload. The experience and feeling can be spread extremely fast which is not like other communication mix elements that could not be measured and control simply by promoters (Berrett, 1993). Even it is complicated to control words of mouth and ensure the content of communication to the brands or products, the impressive communication mix campaign could be the topic to be discussed and increase the positive attitude (Smith and Taylor, 2004). Therefore, words of mouth would be the most influential and uncontrollable part of marketing communication mix. Hierarchy of effect models: One of the prime theories in the marketing communication framework is hierarchy of effect model which logically explains the sequential tasks of marketing message influence. On other words, it affects the consumers awareness to purchase action which is assumed that the relative step would ideally push through to next process. First process is cognitive part which means consumers have received the message and like to awareness. Second process is affective part that shows the attitude and reaction to the promotion messages have been generate in the step. The final process is behaviour part which is the actual purchase to the promoted brand (De Pelsmacker et al, 2004). According to these three main processes, many different models have been created and AIDA is one of the models and often to be referred. AIDA: AIDA model is the fundamental theory in the hierarchy of effect model. It was created by Elmo Lewis who claimed that the influential process of marketing communication can be divided into four steps: Awareness, Interest, Desire and Action. It used to be used for sales training. However, it has been the most influential theory to explain marketing communication work nowadays. The model is explained that the process how to shift consumers from the beginning of unawareness to perceived the message and shows the reaction to action (Pickton and Broderick, 2005). Firstly, awareness is that the audiences have noticed and been aware of the promotion. Then, the audiences understand and believe the messages as well as feel interested to the advertising or brands. Following this, the message arouse consumer desire to look for this advertised product or brand. Finally, consumers do the action to purchase. In addition, it has been claimed that each marketing communication mix element can be influ ential to particular step in AIDA model. Firstly, Advertising and public are suitable to build awareness to make consumers know the brand as well as feel interested for the product. However, advertising are not effective to increase the immediate purchase. Meenaghan, T. (1991) The role of sponsorship in the marketing communications mix, International Journal of Advertising, 10 (1) pp.35-47 Berrett, T (1993) The sponsorship of amateur sport-government, national sport organization and corporate perspectives, Society and leisure, 16(2), 323 346. De Pelsmacker et al, (2004) Marketing Communications: A European Perspective, 2nd ed. Essex: Pearson Prentice Hall.

Summary of World War Two Essay -- World War Two American History Essay

Summary of World War Two World War II is the name commonly given to the global conflict of 1939-1945. It is said to be the greatest and most destructive war in world history. The World War II military operations were conducted primarily in Europe but also in Asia, Africa, and the far islands of the Pacific as well. More than 17 million members of the armed forces perished during the conflict. It caused strain on the economic capabilities of the major nations and left many countries on the edge of collapse. The causes of WWII are too numerous and complex to be generalized. The following is said to be one of the main causes. At the end of WWI Europe was economically impoverished and politically divided. It faced the possibility of social revolution. During the early 1920's Europe experienced an economic depression and the course of European politics was determined largely by the communist revolution, which engulfed many countries. In the late 1920's Europe achieved a measure of economic recovery. However, all hope of political stability in Europe was shattered by the results of the depression that hit the United States in 1929. In the 1930's widespread unemployment and acute distress strained social relationships in Europe. The communist movement soon overwhelmed Europe. The triumph in 1933 of fascism, under the name of National Socialism, or Nazism, in Germany ended the threat of revolution in that country. However, the triumph of the Nazi leader Adolf Hitler would prove to be more disastrous as time passed. The German society was transformed into a totalitarian state, which had withdrawn from the League of Nations. The League of Nations condemned Germany's action for denouncing the Versailles Treaty, which provided the disarmament of Germany. Hitler wanted to establish Germany as the dominant nation in Europe and one of the leading economic, political and military powers of the world. Hitler's conquests would eventually lead to war. Essentially, the war was a conflict between two coalitions of states, designated the Axis Powers and the Allies or United Nations. The Axis Powers included Germany, Italy, Japan, and their satellites. The Allies consisted the United States, the United Kingdom, the Union of Soviet Socialist Republics, China, and their Allies. The war began with the invasion of Poland by Germany on September ... ...e Memorial will be located on the National Mall in Washington, D.C. at the Rainbow Pool site at the east end of the Reflecting Pool. It will lie between the Lincoln Memorial and the Washington Monument. The chosen location will mirror the historical importance and lasting significance of World War II to America and the entire world. Senator Bob Dole is the chairman of the national fund-raising campaign for the Memorial. The Memorial will be funded almost entirely by private contributions. The fundraising goal for the Memorial is $100 million. As of June 1999 approximately $60 million in donations had been received from corporations, foundations, veterans groups, civic associations, and states and individuals. The groundbreaking for the project is planned to begin on Veterans Day 2000. Works Cited History of WWII. World War II Overview Homepage. [On-line]. http://www.frontiernet.net. Bernice Altwegg, personal interview. 11/18/99. Ernest R. May. Between World Wars. Grolier Online Homepage. [On-line]. http://gi.grolier.com/wwii/wwii_2.html. The National World War II Memorial. World War II Memorial Homepage. [On-line]. http://www.wwiimemorial.com/.

A Game of Polo with a Headless Goat Essay

Eating disorders are a world-wide problem. There are many types of eating disorders. There are programs out there to help people with eating disorders. With so many types we must understand the differences by looking at each type, how it affects teenagers, and what influence the media has on this issue. Eating disorders come in many different types. One of these is anorexia. Anorexia is a serious disease which causes a severe lack of eating. The proper name is anorexia nervosa.Anorexia nervosa causes people to lose more weight than is considered healthy for their age and height. Persons with this disorder may have an intense fear of weight gain, even when they are underweight. They may diet or exercise too much or use other ways to lose weight. Their self-esteem is usually overly related to body image. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001401/) Anorexia nervosa has many warning signs that can tell someone if they have a problem. Someone may refuse to eat certain foods/food categories and deny their hunger all together. A person may develop â€Å"food rituals† in which they arrange foods in a certain way, excessively chew, eat in a certain order, etc†¦ One may withdraw themselves from their friends, family, or society. They may frequently make a comment about being â€Å"fat† or â€Å"overweight† despite their weight loss. (http://www.nationaleatingdisorders.org/anorexia-nervosa) Another type of eating disorder is bulimia nervosa. Bulimia is an illness in which a person binges on food or has regular episodes of overeating and feels a loss of control. The person then uses different methods — such as vomiting or abusing laxatives — to prevent weight gain. Many (but not all) people with bulimia also have anorexia nervosa. The purging of food usually  brings a sense of relief. ( http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001381/) One form of an eating disorder is binge eating. Binge eating is an eating disorder in which a person eats a much larger amount of food in a shorter period of time than he or she normally would. During binge eating, the person also feels a loss of control. Some causes of binge eating include genes, such as having close relatives who also have an eating disorder. Depression or other emotions, such as feeling upset or stressed. Unhealthy dieting, such as not eating enough nutritious food or skipping meals. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some symptoms of binge eating are, eating large amounts of food in a short period, for example, every 2 hours. A person is not able to control overeating, for example is unable to stop eating or control the amount of food. A person may keep eating even when full (gorging) or until uncomfortably full. Sometimes a person feels guilty, disgusted, ashamed, or depressed after eating so much. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some treatment can be done for people with a binge eating problem. The goals are to lessen and then be able to stop the bingeing incidents. Be able to get to and stay at a healthy weight. Get treated for any emotional problems, including overcoming feelings and managing situations that trigger binge eating. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/)

Children and adults Essay

The Effective Early Learning Project based at Worcester University highlights two ways in which adults can help children progress; The first is the way the adult encourages the child to be autonomous, to get on and try new things; The second, is the way the adult offers experiences which are stimulating, challenging and interesting. Adults need to be a supporting factor when the child is in a ‘risky’ environment. Children and adults alike enjoy climbing trees; adults know when they are too high as do children. This is a whole other debate in terms of nature or nurture debate. This is where we could explore the idea of children learning to be safe when risk taking or is it already ‘there’. Stephenson (2003) wrote about a child on a swing, ‘Swinging was very popular with these younger children, but more often than the older children their reactions indicated that they felt unsafe and wanted the swing slowed down’. Therefore the child has taken the risk, has agreed a boundary, enjoyed the activity and acknowledged the safety aspect. The adult was there to ensure the safety and also make the activity a positive one by being readily available. Children must face all different kinds of risks in order to support their development and learning. Stine (1997) wrote that to support their learning and development is a complex issue. There always has to be provision for a physical challenge. More and more educational settings are using outdoor play/activity to challenge the children. Although, what is an acceptable risk to one person, may be completely the opposite of another. Bruce and Meggitt (2002) write that ‘outdoor space needs to be available most of the time’; They continue that, safety is the only consideration for keeping children in doors. Children can feel safe in ‘risk taking’ environments and activities in many ways. Initially the adult to child ratio, with a high number of adults’ children can be supported and helped to achieve. Secondly by minimising, if possible, the risk aspect. This could be ensuring the activity is a positive and acceptable environment. Thirdly by giving the children all the opportunities available for physical risk taking, children need a stimulating and challenging environment. And finally, a well maintained balance between the child’s safety and the challenge of the activity. In an educational setting, an adult carer will go to the ‘risk area’ and carry out an assessment. They will check the route to be taken, dangers in the area and also any area that poses extreme concern. An adult carer should also think about the child to adult ratio. A local nursery allows children to climb trees. Due to the child to adult ratio, the nursery feels that the level of risk posed can be curtailed by having by having the children supervised and supported through the activity by adults. The children are therefore enjoying the activity of risk taking, as well as feeling safe in knowing an adult is available to help at any time. Another factor that the adult carer should be aware of is the idea of making a child’s environment completely hazard free. Therefore taking away any risk or danger. Walsh (1993) thought that children in an environment that is completely ‘safe’ could become bored and this could lead to self initiated risk taking that could be dangerous. Durberry (2001) felt that children who grow up in an ultra safe environment would ‘lack confidence in their own physical ability’. This would be due to the poor opportunities for the children to build and extend upon their exiting knowledge. He continued that children had to be both confident and competent physically in order to feel competent emotionally. The ideals on risk taking vary from culture to culture. Although the main aim remains the same. The child needs to remain safe, but feel they are being challenged and stimulated. To minimise hazards there needs to be a high adult to child ratio. Children need opportunities to explore and do so independently. Over the last decade, the child’s freedom of choice has been limited. Adult carers are sometimes over anxious about letting the child experiment with risk taking. The procedures and guidelines that are in place give the adult carer a frame work on which to base their activities upon. The adult carer should exploit and become fluent in the procedures and guidelines in place. This in turn will provide groundwork for safe risk taking. Bibliography Smith, P., Cowie, H. & Blades, M. (2003) Understanding Children’s Development, London: Blackwell Publishing.  Bruce, T. & Meggitt, C. (2002) Childcare & Education, London: Hodder & Stoughton.  DfEE (2003) Early Years (Volume 23, Number 1), London: Taylor & Francis